Privacy Policy
Last updated: July 19, 2026
This Privacy Policy describes how Helen and Luke, owned and operated by GVA TRADING LLC (“the Site,” “we,” “us,” or “our”), collects, uses, and discloses your personal information when you visit https://helenandluke.com/ (the “Site”), use our services, make a purchase, or otherwise communicate with us in connection with the Site (collectively, the “Services”).
For purposes of this Privacy Policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, website visitor, account holder, or another individual whose information we have collected in accordance with this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.
We will publish the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide our Services, we collect personal information about you from different sources, as described below. The information we collect and use depends on how you interact with us and our Services.
In addition to the specific purposes described below, we may use the information we collect to communicate with you, provide or improve our Services, comply with legal obligations, enforce our Terms of Service and other policies, and protect our Services, business, rights, customers, and others.
Personal Information We Collect
The types of personal information we collect depend on how you use our Site and Services.
When we use the term “personal information,” we mean information that identifies you, relates to you, describes you, or can reasonably be associated or linked with you.
The following sections describe the categories and types of personal information we may collect.
Information We Collect Directly From You
Information you provide directly through our Services may include:
- Contact information, including your name, address, phone number, and email address.
- Order information, including your name, billing address, shipping address, payment confirmation, email address, phone number, products purchased, and order history.
- Account information, including your username, password, preferences, and other information used to protect or manage your account.
- Customer service information, including information you provide when contacting us about an order, return, refund, exchange, cancellation, complaint, or other request.
- Marketing preferences, including whether you choose to receive promotional communications from us.
- Content you submit, including reviews, photographs, messages, or other information you voluntarily provide.
Some features of the Services require you to provide certain information. You may choose not to provide this information, but doing so may prevent you from placing an order, receiving products, or using certain features.
Information About Your Use
We may automatically collect certain information about your interactions with the Services, referred to as “Usage Data.”
We may use cookies, pixels, tags, web beacons, software development kits, and similar technologies to collect this information.
Usage Data may include information about:
- Your device and browser
- Your network connection
- Your IP address
- Your approximate location
- Pages and products viewed
- Links and buttons clicked
- Products added to your shopping cart
- Checkout and purchase activity
- The website that referred you to us
- Your interactions with our emails or advertisements
- Other interactions with the Site and Services
Information From Third Parties
We may receive information about you from third parties, including vendors and service providers that collect or process information on our behalf, such as:
- Shopify, which hosts our Site and provides our e-commerce platform, checkout, order-management, customer-account, fraud-prevention, and related services.
- Payment processors, which collect payment and billing information to process your payment and complete your purchase.
- Shipping carriers, suppliers, warehouses, and fulfillment providers, which receive information necessary to prepare and deliver your order.
- Google services, including Google Analytics, Google Ads, Google tags, conversion tracking, and Google Merchant Center, where enabled.
- Advertising and marketing providers, which help us promote our products and measure advertising performance.
- Email, customer service, analytics, security, and fraud-prevention providers.
When you visit our Site, open or click an email, or interact with our Services or advertisements, we or third parties we work with may automatically collect information using online tracking technologies.
Shopify may process information when customers interact with Shopify-powered stores or use Shopify consumer services such as Shop or Shop Pay. For more information, please review the Shopify Privacy Policy, Shopify Consumer Privacy Policy, Shopify Cookie Policy, and Shopify Terms of Service.
Google Analytics may collect and process information about how visitors access and use the Site. For more information about how Google processes information from websites that use its services, please review How Google uses information from sites or apps that use our services. Google requires websites using Google Analytics to disclose its use and explain how information is collected and processed.
All information we receive from third parties is handled in accordance with this Privacy Policy, subject to the third party’s own privacy practices.
How We Use Your Personal Information
Providing Products and Services
We use your personal information to provide the Services, including to:
- Process payments
- Confirm and fulfill orders
- Arrange shipping and delivery
- Send order and delivery notifications
- Manage customer accounts
- Process returns, refunds, exchanges, and cancellations
- Respond to customer service requests
- Provide the products and Services you request
Marketing and Advertising
We may use your personal information to send marketing or promotional communications by email, SMS, or other permitted channels and to display advertisements on our Site or other websites.
We may also use Google Analytics, Google Ads, Google Merchant Center, conversion tracking, and similar services to understand how visitors use the Site, measure purchases, evaluate advertising performance, and improve our marketing.
Depending on the services enabled, Google may receive information such as your IP address, browser or device information, cookie identifiers, pages and products viewed, purchases, and advertising interactions.
We do not intentionally send complete payment card numbers, account passwords, or Social Security numbers to Google.
You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our emails. You may continue to receive non-promotional messages concerning orders, payments, deliveries, returns, accounts, or customer service requests.
Google prohibits advertisers from collecting information for unclear purposes or using personal information without appropriate disclosures and security measures. Additional requirements apply when remarketing or personalized advertising is used.
Security and Fraud Prevention
We use personal information to detect, investigate, prevent, and respond to fraudulent, illegal, unauthorized, or malicious activity.
If you create a customer account, you are responsible for keeping your login information secure. Contact us immediately if you believe your account has been accessed without authorization.
Communication and Service Improvement
We use personal information to communicate with you, provide customer support, respond to questions and complaints, improve our products and Services, understand customer preferences, and maintain our business relationship with you.
Cookies
Like many websites, we use cookies and similar technologies.
We, Shopify, Google, and our other service providers may use cookies to:
- Operate the Site and checkout
- Remember your preferences
- Maintain your shopping cart
- Keep you signed into your account
- Prevent fraud
- Perform analytics
- Understand how visitors use the Site
- Measure purchases and advertising performance
- Personalize content and advertisements
- Improve our Services
For information about cookies used by Shopify, please review the Shopify Cookie Policy.
Most browsers automatically accept cookies. You can change your browser settings to remove, block, or reject cookies. Where available, you may also manage optional cookies through our cookie preference banner.
Blocking or removing cookies may negatively affect your experience and may cause certain Site, account, cart, or checkout functions to stop working correctly.
How We Share Personal Information
Under certain circumstances, we may disclose personal information to third parties to operate our business, fulfill contracts, protect our legitimate interests, or comply with legal obligations.
This may include sharing information:
- With service providers that perform services on our behalf, such as website hosting, IT management, payment processing, analytics, customer support, cloud storage, fraud prevention, order processing, fulfillment, and shipping.
- With Shopify to host and operate our online store, provide checkout, process transactions, manage orders, and provide related commerce services.
- With payment processors, banks, and financial institutions to process and protect payments.
- With suppliers, warehouses, fulfillment providers, and shipping carriers to prepare and deliver orders.
- With Google and other analytics or advertising providers to measure Site activity, conversions, and advertising performance.
- With business and marketing partners that help us provide Services or advertise products.
- With your consent or at your request, including when you use a social media feature or third-party integration.
- With our affiliates or other entities within our corporate structure.
- In connection with a merger, acquisition, financing, restructuring, bankruptcy, or sale of assets.
- When required to comply with applicable law, court orders, subpoenas, warrants, or government requests.
- When necessary to enforce our policies or protect our business, customers, rights, property, and Services.
We do not sell personal information in exchange for money.
However, certain disclosures involving advertising cookies or targeted advertising may be considered “selling” or “sharing” under some United States state privacy laws. Where required, you may manage your choices through our cookie settings, privacy-choice page, supported browser privacy controls, or by contacting us.
Third-Party Websites and Links
Our Site may contain links to websites, applications, social media platforms, or services operated by third parties.
When you select a third-party link, that third party’s privacy policy, terms, and security practices will apply.
We do not control and are not responsible for the privacy, security, availability, or content of third-party websites or services.
Children’s Data
Our Services are intended for a general audience and are not directed to children under 13.
We do not knowingly collect personal information from children under 13.
If you are a parent or legal guardian and believe a child has provided personal information to us, please contact us to request that the information be reviewed and deleted where appropriate.
Security and Retention of Your Information
No security system or electronic transmission method is completely secure, and we cannot guarantee absolute security.
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
Payments are processed through Shopify and our selected payment providers. We generally do not directly store complete credit card or debit card information.
The period for which we retain personal information depends on why it was collected and whether we need it to:
- Complete and document orders
- Maintain customer accounts
- Provide customer support
- Process returns and refunds
- Prevent fraud
- Meet tax, accounting, and legal obligations
- Resolve disputes
- Enforce contracts and policies
When personal information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to legal and technical limitations.
Your Rights
Depending on where you live and the law applicable to our business, you may have certain rights concerning your personal information:
- Right to access or know: You may request information about the personal information we maintain and how it is used or disclosed.
- Right to deletion: You may request that we delete certain personal information.
- Right to correction: You may request correction of inaccurate personal information.
- Right to portability: You may request a copy of certain personal information in a portable format.
- Right to opt out: You may have the right to opt out of certain selling, sharing, or targeted advertising activities.
- Withdrawal of consent: Where processing is based on consent, you may withdraw your consent.
- Marketing preferences: You may unsubscribe from promotional emails using the unsubscribe link included in those messages.
- Right to appeal: Residents of certain states may appeal a decision concerning a privacy request.
- Right to non-discrimination: We will not unlawfully discriminate against you for exercising an applicable privacy right.
These rights are not absolute and may be subject to legal exceptions.
We may need to verify your identity before completing a request. This may involve confirming your email address, account information, order number, or other information reasonably necessary to match you with our records.
You may exercise your applicable rights through our Site or by contacting us using the details below.
Complaints
If you have a complaint about how we process your personal information, please contact us using the information below.
We will review your complaint and respond within the period required by applicable law.
Depending on where you live, you may also have the right to contact your state attorney general or another applicable privacy regulator.
International Users
Your personal information may be transferred, stored, or processed outside your state or country of residence by Shopify, our service providers, suppliers, fulfillment partners, and other business partners.
Privacy laws in these locations may differ from the laws that apply where you live.
Where required by applicable law, we will use appropriate contractual, organizational, or legal safeguards for international processing.
Contact
For questions about our privacy practices, this Privacy Policy, or to exercise your available privacy rights, contact us at info@helenandluke.com or write to:
GVA TRADING LLC
15442 Ventura Blvd.
Ste 201-2035
Sherman Oaks, California 91403
United States of America
Unless otherwise stated, GVA TRADING LLC is responsible for determining how and why personal information is processed in connection with the Services.
Contact Details
Store name: Helen and Luke
Legal business name: GVA TRADING LLC
Address:
15442 Ventura Blvd.
Ste 201-2035
Sherman Oaks, California 91403
United States of America
Customer service hours:
Monday – Friday: 9:00 AM – 5:00 PM
Saturday and Sunday: Closed
We aim to respond to emails within 24 hours.